It comes at a time when one of the largest diet supplement companies, have settled yet another law suit (for 15 million dollars) brought on by a previous distributor and the same company is facing a class action by its shareholders for allegedly failing to disclose to investors that its operation is based on a pyramid scheme. The company in question deny the allegation. (Source Reuters)
Diet supplements have become the ‘in thing’ in weight change industry and have increasingly been under the watch of the US Federal Drugs Administration who issued a notice that states “FDA has identified an emerging trend where over-the-counter products, frequently represented as dietary supplements, contain hidden active ingredients that could be harmful. Consumers may unknowingly take products laced with varying quantities of approved prescription drug ingredients, controlled substances, and untested and unstudied pharmaceutically active ingredients. These deceptive products can harm you! Hidden ingredients are increasingly becoming a problem in products promoted for weight loss.” To read this article on their website click here
So, why am I talking about supplements – shouldn’t I be talking about diets?
A few years ago, if you wanted to lose weight the conventional idea was to go on a diet. Reduce your calorie intake and you will lose weight – well that is the theory! As people who have been on a diet know what normally happens is you initially lose some weight and then you get the bounce! Your metabolism goes into starvation mode and stores fat, literally out of anything, and the pounds go back on. I am not saying this happens to everyone, just the majority of people that I have come across.
Then along came diet supplements offering a choice of drinks, pills and food etc that promised to help you lose weight easily. The supplements are normally quite expensive and the results, when researched, are very mixed. One thing is for sure is that there are certain companies in this industry who make a HUGE amount of money (the one previously referred to has sales of 4.8 BILLION dollars a year).
The thing is people will always latch onto a promise that losing weight is easy. If it does not require any effort and they just have to drink something every day then it will probably be a winner! But do they work? Well, you can do your own research.
Then we have gastric bands and hypno gastric bands which restrict the amount of food that someone can eat. Rather drastic!
The problem with all of the above is that they don’t fix the root of the problem as to why they are overweight in the first place. This is probably why one of the major weight loss companies is offering life time memberships!
It is our view that weight is VERY related to emotional issues or decisions that the client has made unconsciously in their past.
Example of NLP Weight Loss
Let me give you an example. I was working with a lady last year using our weight change paradigm (I will explain this later but it is essentially a mixture of NLP and Time Line Therapy.) She was a size 16/18 and thought she should be a size 10/12.
Her life history was interesting. When she was in her early 20s she was a size 8 and she got into an abusive relationship which lasted a couple of years. After this relationship she put on a lot of weight and there it stayed for 15 years. She had tried every kind of diet, pills, supplements and nothing had managed to help her shift the weight on a sustainable basis.
What transpired during the process was that her unconscious mind (the super computer that runs the body) had decided that, to put it simply,’ if that’s what relationships are like, then I don’t want another one so let’s put on loads of weight to make me unattractive!’
Once that decision was cleared, along with the collateral damage within her values and values level thinking, she felt VERY happy about herself and the weight dropped off. She didn’t change her diet (she always had eaten healthily anyway, and she didn’t ramp up the exercise. She was just happy!
One of the big things that we find when working with weight is that the client has often double-binded themselves. They say I can’t be happy until I am 10 stone and, I can’t be 10 stone because I am not happy. No win situation!
What I have found whilst working with people with weight issues is that the root cause for the weight can be virtually anything. Contrary to popular opinion it is often not related to their health and fitness – it can be a problem in their career, their relationships, their family – it seems that people install a weight issue from all sorts of areas which makes the top level problem sometimes a little tricky to find (with conventional methods.)
The beauty of using NLP and Time Line Therapy with weight issues is that we are aiming to fix the root cause of why the weight is there in the first place. The weight is essentially the behaviour that is a result of the problem. Conventional weight change diets/supplements/hypnotic-gastric bands are aimed at dealing with the behaviour (the weight) leaving the problem that drives the weight still intact and ready to come back!
A few years ago we developed something called the weight change paradigm which is a process utilising advanced NLP and Time Line Therapy skills to find and eliminate the root cause of the weight problem. This is a process exclusive to us and because it is a complex process we only teach it to our Master Practitioners. It generally takes about 2 days of working through the process with the client to achieve the mind-set that will support the weight change. The interesting thing is that after experiencing the paradigm people lose weight at a very safe rate and it is totally sustainable.
If you want to learn to use the Weight Change Paradigm then you will have to train up to our Master Practitioner standards.
If you want to experience the weight change paradigm for yourself then drop us an email and we will put you in touch with a Master Practitioner who will be able to assist you.